Speaker Profile

Mark Asquith

Podcast Success Academy

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

Billed as the U.K. podcast expert, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios.

He’s a wildly approachable Brit and Star Wars/DC Comics geek.

Mark Asquith's Session at Retain:

Converting Free Users to Paid Members

Giving potential members a way to take your site for a ‘test drive’ before they fully commit can be an effective strategy for increasing membership sales.

Whether this is with a free or paid trial, or even having a dedicated free membership level.

However how to you ensure that those free users go on to become fully paying members?

In this session, Mark Asquith shares insights and practical tips from both his experience in the SAAS world (where the ‘freemium’ model is rife) as well as his own successful use of this strategy for his podcasting membership.